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Twitter should not be considered a cheap form of advertising because treating it like a traditional advertising medium will get you nowhere. On the other hand, this micro-blogging platform ranks among the most effective and powerful marketing tools that you can use. This is due to the fact that Twitter is the perfect place to build relationships with your target market and this is critical to your internet marketing success because consumers have changed a lot over the past decade.

The Internet has opened up so many routes of communication that people can go online and find out information and opinions on different companies’ products and services almost instantly. In fact, in a study conducted by Harris Interactive, it was found that 45 percent of the respondents considered reviews from friends or people they follow on social media websites to influence their purchase decision.

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Keywords: marketing;profit;twitter
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